Data privacy statement

  1. In order to fulfil the hotel and restaurant services it has committed to provide, Hotel Albona – Nova GmbH & Co KG, Haus 217, 6763 Zürs, FN 28567 k, (“AlbonaNova” for short) needs to obtain some personal data, which it obtains in the course of the reservation process and your stay as a (future) guest. The protection of this data and your privacy is extremely important to us. We therefore adhere to the most up-to-date security standards to guarantee the protection of data and to use your personal information (in particular the processing or transmitting thereof) exclusively within the law, as far as this is necessary for the fulfilment of contractual services or within the scope of your consent. Any data used will always be treated in the strictest confidence.

  2. Hotel Albona - Nova GmbH & Co KG uses the following (personal data) in particular: registration information (address), telephone number(s) and e-mail address(es), dates of birth, gender (salutation), car license plates. To improve our service, we also note relevant guest requests in the restaurant (such as table needs, allergies, food intolerances) and at the bar (such as favourite drinks), as well as at reception (such as special room requests) – this information is again for the exclusive use of the hotel.

  3. We use our guests' personal data for the following purposes:
    - Reservations and confirmation of reservations
    - Notification of your stay with the registration authorities
    - Mail outs, such as postal communication, hotel information by email and details of special offers
    - In order to achieve a personal “homey feeling” for our guests through the advance sharing of information with the relevant hotel departments, your preferences, wishes and the like will be noted under “Notes” and “Traces” in the personal guest file and in a guest wish list.
    - The creation of ski passes, ski school enrolment, massage appointments, babysitting services · For the purposes of quality assurance and as part of Customer Alliance, we also use your data beyond the duration of your stay and may forward it to (external) users (such as printing companies, Skipool Arlberg, accountants, Zürs ski school). These third parties are trusted partners, who are obligated to comply with our relevant data protection regulations.
    - Internal classification into categories (e.g. male/female and age groups) so as to be able to design customised packages and offers, as well as communicate relevant information (by post or electronically). For this purpose, your salutation (gender) and date of birth are processed.

  4. All information is, of course, treated as confidential. Our computer system is protected by two passwords (access password and personal code for each receptionist and management). 27.02.2018 Albona/DSGVO / 8 / AC 2/2

  5. By clicking the accept button on our website, signing the consent form or reserving a room online, you confirm that you have read and understood the contents of this privacy policy and that you expressly agree to the processing of your personal information, as mentioned above or entered in the registration form, for the purposes stated in point 3.  

  6. In addition, by clicking the accept button and the register button, you expressly agree to the transfer/passing on of the above-mentioned data to the above-mentioned recipients for the purposes previously described.  

  7. I hereby authorise Hotel Albona-Nova GmbH & Co KG to process, store and evaluate the personal data obtained as part of my stay in accordance with the applicable data protection provisions.

  8. I agree to receive e-mails, SMS, faxes and phone calls for promotional purposes from Albona Nova GmbH & Co KG and authorise them to pass my data required for this on to processors (external service providers).

  9. This agreement to the use of personal data and the receiving of advertising information can be revoked, either individually or together, at any time. Please direct your notice to withdraw consent to:

- by post: Hotel Albona-Nova GmbH & Co KG, Haus 217, 6763 Zürs
- by e-mail:
- by telephone 0043 – 5583 - 2341
- by fax: 0043 – 5583 – 2341 112

Collection of basic access data

Based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR we collect data of every access to the server on which this service is located. The access data includes the name of the retrieved website, the date and time of the retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), anonymous host name of the user’s computer (IP address). Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of 14 days and will be deleted afterwards. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.

Google Analytics

Our website uses features of the web analytics service Google Analytics, a web analytics service provided by Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). The data processing takes place on the basis of the legal regulations of the § 96 Abs 3 TKG as well as the Art 6 para. 1 a) (consent) and / or f (legitimate interest) of the GDPR. Since the privacy of our users is important to us, the user data is pseudonymized.
Google Analytics uses so-called „cookies“, text files that are stored on your computer and that allow an analysis of the website usage by you. The information generated thereby is transmitted to Google in the USA and stored there. You can prevent this by setting up your browser so that no cookies are stored or set the appropriate cookie control. We have concluded a corresponding contract data processing contract with the provider.
Your IP address is captured, but immediately pseudonymized. As a result, only a rough localization is possible. Your IP address will be truncated by Google within the European Union or in another state party to the Agreement on the European Economic Area and thereby anonymized. The last 8 bits of an IPv4 address are set to 0, with an IPv6 address the last 80 of the 128 bits. The user data is kept for a period of 26 months.
Google uses this information to evaluate the use of our site, to compile reports on our website activities, and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties if required by law or as far as third parties process this data on behalf of Google. Google does not claim to link your IP address to any other data provided by Google. Please find the current Google Privacy Policy here:


We use, as part of our online offer, due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called „Facebook pixel“ of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland („Facebook“). Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law.
On the one hand, it is possible for Facebook to use the Facebook pixel to determine the visitors to our online offer as a target group for the display of advertisements (so-called „Facebook ads“). Through the corresponding use of the Facebook pixel, the Facebook ads we pass through are only displayed to those Facebook users who have also shown an interest in our online offer or certain features (e.g. interests in certain topics or products that were visited on the basis of those Web pages determined), which we transmit to Facebook (so-called „Custom Audiences“). This also ensures that our Facebook ads are in line with the potential interest of users and are not annoying to you. Furthermore, we can analyse the effectiveness of the Facebook ads for statistical and market research purposes, in which we see if users were redirected to our website after clicking on a Facebook ad (so-called „conversion“).
When you visit our website, the Facebook pixel is integrated directly by Facebook and can save a small file, so-called cookie, on your device. If you subsequently log in to Facebook or visit Facebook in the logged-in state, your visit to our online offer will be noted in your profile. The data collected about you do not provide any information about the identity of the users, as they are anonymous to us. However, the data is stored and processed by Facebook. As a result, a connection to the respective user profile can be possible and used by Facebook as well as for its own market research and advertising purposes. The processing of the data by Facebook is part of Facebook’s data usage policy. Accordingly, general notes on the presentation of Facebook Ads, in the data usage policy of Facebook: For specific information and details about the Facebook Pixel and how it works, visit the help section of Facebook:

Also, based on our legitimate interests, we use the „Custom Audiences from File“ method of the Facebook, Inc. social network. In this case, the email addresses of newsletter recipients are uploaded to Facebook. The upload process is encrypted. The upload is used alone to identify recipients of our Facebook ads. We want to make sure that the ads are only displayed to users who are interested in our information and services.
You have the option to opt-out of the Facebook pixel and the use of your data to display Facebook Ads. You can set what kinds of ads you see within Facebook. Go to the page set up by Facebook and follow the instructions for the settings of usage-based advertising: The settings are platform independent, i.g. they are adopted for all devices, such as desktop computers or mobile devices.

Newsletter - Mailchimp

In the following information, we will inform you about the contents of our newsletter as well as the registration, shipping and statistical evaluation procedures as well as your right of objection.
You have the opportunity to subscribe to our newsletter via our website. For this we need your e-mail address and your declaration that you agree with the subscription to the newsletter. As soon as you sign up for the newsletter, we will send you a confirmation email with a link to confirm your registration as part of a double-opt-in procedure. This ensures that you can only log in with your own e-mail addresses.
In order to provide you with targeted information, we also collect and process voluntarily given information First name & Surname, Interest areas, birthday and postal code. We send newsletters with promotional information only with the consent of the recipient or a legal permission. Our newsletters contain information about our products, offers, promotions and our company.
You can cancel the subscription to the newsletter at any time by clicking on the dedicated „unsubscribe newsletter“ link in each newsletter. Otherwise, please send your cancellation to the following e-mail address: office@albonanova. We will immediately delete your data in connection with the newsletter dispatch.
The newsletter is distributed via „MailChimp“, a newsletter shipping platform of Rocket Science Group, LLC, 675 Ponce De Leon Ave # 5000, Atlanta, GA 30308, USA. The privacy policy of the shipping service provider can be viewed here: The Rocket Science Group LLC is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection standards (
The newsletters contain a so-called „web-beacon“, i. a pixel-sized file that is retrieved from the shipping service provider’s server when the newsletter is opened. Thus opening rates and click behavior of the user can be captured and analyzed. This serves to better understand our users as a whole and to adapt our content to the wishes of our users.
The use of the shipping service provider, the implementation of statistical surveys and analyzes, as well as the recording of the registration process, are based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f GDPR. We are interested in using a user-friendly and secure newsletter system that serves both our business interests and the expectations of our users.


Cookies are information transmitted by our web server or third-party web servers to users‘ web browsers and stored there for later retrieval. They serve to provide basic functions of the website, to improve the user experience and to mark the user for certain other purposes. More detailed information on the use of cookies can be found on our cookie information page.