Hotel Albona - Nova GmbH & Co KG house number 217 6763 Zürs +43 (0)5583/2341 +43 (0)5583/234112 firstname.lastname@example.org company register number: FN 28567K place of jurisdiction: Landesgericht Feldkirch Erfüllungsort: Lech/Zürs
BLZ : 20607
IBAN: AT 90 2060 7002 0003 8388
Our website uses features of the web analytics service Google Analytics, a web analytics service provided by Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). The data processing takes place on the basis of the legal regulations of the § 96 Abs 3 TKG as well as the Art 6 para. 1 a) (consent) and / or f (legitimate interest) of the GDPR. Since the privacy of our users is important to us, the user data is pseudonymized.
Google Analytics uses so-called „cookies“, text files that are stored on your computer and that allow an analysis of the website usage by you. The information generated thereby is transmitted to Google in the USA and stored there. You can prevent this by setting up your browser so that no cookies are stored or set the appropriate cookie control. We have concluded a corresponding contract data processing contract with the provider.
Your IP address is captured, but immediately pseudonymized. As a result, only a rough localization is possible. Your IP address will be truncated by Google within the European Union or in another state party to the Agreement on the European Economic Area and thereby anonymized. The last 8 bits of an IPv4 address are set to 0, with an IPv6 address the last 80 of the 128 bits. The user data is kept for a period of 26 months.
We use, as part of our online offer, due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called „Facebook pixel“ of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland („Facebook“). Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law.
On the one hand, it is possible for Facebook to use the Facebook pixel to determine the visitors to our online offer as a target group for the display of advertisements (so-called „Facebook ads“). Through the corresponding use of the Facebook pixel, the Facebook ads we pass through are only displayed to those Facebook users who have also shown an interest in our online offer or certain features (e.g. interests in certain topics or products that were visited on the basis of those Web pages determined), which we transmit to Facebook (so-called „Custom Audiences“). This also ensures that our Facebook ads are in line with the potential interest of users and are not annoying to you. Furthermore, we can analyse the effectiveness of the Facebook ads for statistical and market research purposes, in which we see if users were redirected to our website after clicking on a Facebook ad (so-called „conversion“).
When you visit our website, the Facebook pixel is integrated directly by Facebook and can save a small file, so-called cookie, on your device. If you subsequently log in to Facebook or visit Facebook in the logged-in state, your visit to our online offer will be noted in your profile. The data collected about you do not provide any information about the identity of the users, as they are anonymous to us. However, the data is stored and processed by Facebook. As a result, a connection to the respective user profile can be possible and used by Facebook as well as for its own market research and advertising purposes. The processing of the data by Facebook is part of Facebook’s data usage policy. Accordingly, general notes on the presentation of Facebook Ads, in the data usage policy of Facebook:
https://www.facebook.com/policy.php. For specific information and details about the Facebook Pixel and how it works, visit the help section of Facebook: https://www.facebook.com/business/help/651294705016616.
Also, based on our legitimate interests, we use the „Custom Audiences from File“ method of the Facebook, Inc. social network. In this case, the email addresses of newsletter recipients are uploaded to Facebook. The upload process is encrypted. The upload is used alone to identify recipients of our Facebook ads. We want to make sure that the ads are only displayed to users who are interested in our information and services.
You have the option to opt-out of the Facebook pixel and the use of your data to display Facebook Ads. You can set what kinds of ads you see within Facebook. Go to the page set up by Facebook and follow the instructions for the settings of usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform independent, i.g. they are adopted for all devices, such as desktop computers or mobile devices.