Data privacy statement

In order to fulfil the hotel and restaurant services it has committed to provide, Hotel Albona – Nova GmbH & Co KG, Haus 217, 6763 Zürs, FN 28567 k, (“AlbonaNova” for short) needs to obtain some personal data, which it obtains in the course of the reservation process and your stay as a (future) guest. The protection of this data and your privacy is extremely important to us. We therefore adhere to the most up-to-date security standards to guarantee the protection of data and to use your personal information (in particular the processing or transmitting thereof) exclusively within the law, as far as this is necessary for the fulfilment of contractual services or within the scope of your consent. Any data used will always be treated in the strictest confidence.

Hotel Albona - Nova GmbH & Co KG uses the following (personal data) in particular: registration information (address), telephone number(s) and e-mail address(es), dates of birth, gender (salutation), car license plates. To improve our service, we also note relevant guest requests in the restaurant (such as table needs, allergies, food intolerances) and at the bar (such as favourite drinks), as well as at reception (such as special room requests) – this information is again for the exclusive use of the hotel.

We use our guests' personal data for the following purposes:
- Reservations and confirmation of reservations
- Notification of your stay with the registration authorities
- Mail outs, such as postal communication, hotel information by email and details of special offers
- In order to achieve a personal “homey feeling” for our guests through the advance sharing of information with the relevant hotel departments, your preferences, wishes and the like will be noted under “Notes” and “Traces” in the personal guest file and in a guest wish list.
- The creation of ski passes, ski school enrolment, massage appointments, babysitting services · For the purposes of quality assurance and as part of Customer Alliance, we also use your data beyond the duration of your stay and may forward it to (external) users (such as printing companies, Skipool Arlberg, accountants, Zürs ski school). These third parties are trusted partners, who are obligated to comply with our relevant data protection regulations.
- Internal classification into categories (e.g. male/female and age groups) so as to be able to design customised packages and offers, as well as communicate relevant information (by post or electronically). For this purpose, your salutation (gender) and date of birth are processed.

All information is, of course, treated as confidential. Our computer system is protected by two passwords (access password and personal code for each receptionist and management). 27.02.2018 Albona/DSGVO / 8 / AC 2/2

By clicking the accept button on our website, signing the consent form or reserving a room online, you confirm that you have read and understood the contents of this privacy policy and that you expressly agree to the processing of your personal information, as mentioned above or entered in the registration form, for the purposes stated in point 3.  

In addition, by clicking the accept button and the register button, you expressly agree to the transfer/passing on of the above-mentioned data to the above-mentioned recipients for the purposes previously described.  

I hereby authorise Hotel Albona-Nova GmbH & Co KG to process, store and evaluate the personal data obtained as part of my stay in accordance with the applicable data protection provisions.

I agree to receive e-mails, SMS, faxes and phone calls for promotional purposes from Albona Nova GmbH & Co KG and authorise them to pass my data required for this on to processors (external service providers).

This agreement to the use of personal data and the receiving of advertising information can be revoked, either individually or together, at any time. Please direct your notice to withdraw consent to:

  • by post: Hotel Albona-Nova GmbH & Co KG, Haus 217, 6763 Zürs
  • by e-mail:
  • by telephone 0043 – 5583 - 2341
  • by fax: 0043 – 5583 – 2341 112

Download data privacy statement (German)


Collection of basic access data

Based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR we collect data of every access to the server on which this service is located. The access data includes the name of the retrieved website, the date and time of the retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), anonymous host name of the user’s computer (IP address). Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of 14 days and will be deleted afterwards. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.

Google Analytics

Our website uses features of the web analytics service Google Analytics, a web analytics service provided by Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). The data processing takes place on the basis of the legal regulations of the § 96 Abs 3 TKG as well as the Art 6 para. 1 a) (consent) and / or f (legitimate interest) of the GDPR. Since the privacy of our users is important to us, the user data is pseudonymized.
Google Analytics uses so-called „cookies“, text files that are stored on your computer and that allow an analysis of the website usage by you. The information generated thereby is transmitted to Google in the USA and stored there. You can prevent this by setting up your browser so that no cookies are stored or set the appropriate cookie control. We have concluded a corresponding contract data processing contract with the provider.
Your IP address is captured, but immediately pseudonymized. As a result, only a rough localization is possible. Your IP address will be truncated by Google within the European Union or in another state party to the Agreement on the European Economic Area and thereby anonymized. The last 8 bits of an IPv4 address are set to 0, with an IPv6 address the last 80 of the 128 bits. The user data is kept for a period of 26 months.
Google uses this information to evaluate the use of our site, to compile reports on our website activities, and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties if required by law or as far as third parties process this data on behalf of Google. Google does not claim to link your IP address to any other data provided by Google. Please find the current Google Privacy Policy here:


We use, as part of our online offer, due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called „Facebook pixel“ of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland („Facebook“). Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law.
On the one hand, it is possible for Facebook to use the Facebook pixel to determine the visitors to our online offer as a target group for the display of advertisements (so-called „Facebook ads“). Through the corresponding use of the Facebook pixel, the Facebook ads we pass through are only displayed to those Facebook users who have also shown an interest in our online offer or certain features (e.g. interests in certain topics or products that were visited on the basis of those Web pages determined), which we transmit to Facebook (so-called „Custom Audiences“). This also ensures that our Facebook ads are in line with the potential interest of users and are not annoying to you. Furthermore, we can analyse the effectiveness of the Facebook ads for statistical and market research purposes, in which we see if users were redirected to our website after clicking on a Facebook ad (so-called „conversion“).
When you visit our website, the Facebook pixel is integrated directly by Facebook and can save a small file, so-called cookie, on your device. If you subsequently log in to Facebook or visit Facebook in the logged-in state, your visit to our online offer will be noted in your profile. The data collected about you do not provide any information about the identity of the users, as they are anonymous to us. However, the data is stored and processed by Facebook. As a result, a connection to the respective user profile can be possible and used by Facebook as well as for its own market research and advertising purposes. The processing of the data by Facebook is part of Facebook’s data usage policy. Accordingly, general notes on the presentation of Facebook Ads, in the data usage policy of Facebook: For specific information and details about the Facebook Pixel and how it works, visit the help section of Facebook:

Also, based on our legitimate interests, we use the „Custom Audiences from File“ method of the Facebook, Inc. social network. In this case, the email addresses of newsletter recipients are uploaded to Facebook. The upload process is encrypted. The upload is used alone to identify recipients of our Facebook ads. We want to make sure that the ads are only displayed to users who are interested in our information and services.
You have the option to opt-out of the Facebook pixel and the use of your data to display Facebook Ads. You can set what kinds of ads you see within Facebook. Go to the page set up by Facebook and follow the instructions for the settings of usage-based advertising: The settings are platform independent, i.g. they are adopted for all devices, such as desktop computers or mobile devices.

Google Tag Manager

We use the service on our website.

The service enables us as marketers to manage website tags via an interface. The tool that implements the tags is a cookie-less domain and does not itself collect any personal data. The service triggers other tags, which in turn may collect data. The service does not access this data. If a deactivation has been made at the domain or cookie level, this remains in place for all tracking tags implemented with the service.

Google Ireland Limited
Google Building Gordon House
Barrow St
4 Dublin
Tel. +353 1 543 1000
Fax +353 1 686 5660


Newsletter - Cleverreach

We use the service on our website.

We use the service for sending our newsletter. For this purpose, the data you provide when registering for the newsletter is passed on to the provider. The provider uses the data to send and statistically evaluate the newsletter on our behalf. The newsletter emails contain web beacons or tracking pixels for this purpose. These are one-pixel-sized image files that are stored on our websites. This allows your user behavior to be tracked, in particular whether you have opened the newsletter email or which hyperlinks in the email you have clicked on. The provider can also perform conversion tracking, i.e. determine whether a previously desired action has taken place after clicking on the hyperlink in the newsletter e-mail. In addition, technical information such as the time of the retrieval, your IP address, data about your web browser as well as the operating system are collected. This data is collected exclusively pseudonymously. The data is not linked to other personal data. A direct reference to a person is therefore excluded.

We use the service for optimization purposes, in particular to improve the use of our website for you and to make its design more user-friendly.

If you have given us your consent, the legal basis is Art. 6 para. 1 p. 1 lit. a) DSGVO. Otherwise, the legal basis is Art. 6 para. 1 p. 1 lit. f) DSGVO.

CleverReach GmbH & Co. KG
CRASH Building
Schafjückenweg 2
26180 Rastede


We use HERE Maps on our website. The provider of this service is HERE Global B.V., Kennedyplein 222 -226, 5611 ZT Eindhoven, The Netherlands.

The use of HERE Maps is in the interest of an appealing presentation of the online offers provided by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO.

More information on the handling of user data can be found in the HERE Maps privacy policy:

Policy on cookies and personalised advertising can be found here:


We use the service on our website.

When you visit a website that contains media content from the provider, data is transmitted to a server of the provider and stored there. If you have a user account with the provider and are registered, the provider can thereby assign the visit to your user account. The provider stores this data as a user profile and uses it for the purposes of advertising, market research and/or designing its websites to meet user needs. Such an evaluation is carried out in particular (also for non-logged-in users) for the display of needs-based advertising and to inform other users about your activities on our website. You have the right to object to the creation of these user profiles. Please contact the provider directly.

We include content from the provider on the web pages of our website in order to make this content directly available to you without you having to call up the content separately on the provider's pages. This allows us to improve our offer and the user experience for you and to make it more interesting.

The legal basis is Art. 6 para. 1 p. 1 lit. a) DSGVO (consent).

Google Ireland Limited
Google Building Gordon House
Barrow St
4 Dublin
Tel. +353 1 543 1000
Fax +353 1 686 5660